They have been making cereal since 1966, but I’d never heard of them until I received my box. During my next trip to the local co-op, I searched for them and found them right in the cereal aisle next to the other brands I recognized.
Their slogan of “simple ingredients. simply made.” really resonates with me. It is generally the approach I like to take when preparing food, so I was eager to try their Erewhon line of cereals. Look at the ingredients list below: three, four, and three ingredients respectively and all organic. Nice!
I’ve now had the chance to try all three, and I am enjoying them. I don’t normally eat cereal for breakfast, but I might have to make an exception for Erewhon. It meets my goals of tasty, healthy, and simple.